speech or your audio logo. Its your response to someone who asks you, "So, what do you do?"   The second type is your complete marketing message that will

elements:   An explanation of your target prospects problem.   Proof that the problem is so important that it should be solved now, without delay.   An explanation about why you are the only person / business that can solve your prospects problem.   An explanation of the benefits people will receive from using your solution.   Examples and testimonials from customers you have helped with similar problems.   An explanation about prices, fees, and payment terms.   Your unconditional guarantee.     Step 5 - Determine Your Marketing Medium(s)   Remember, when I said that its critical to choose a niche that you can easily contact? When you go to choose your marketing medium(s) youll understand why that was sound advice.   Your marketing medium is the communication vehicle you use to deliver your marketing message. Its important to choose a marketing medium that gives you the highest return on your marketing dollar (ROMD). This means that you want to choose the medium that delivers your marketing message to the most niche prospects at the lowest possible cost.     The trick is to match your message to your market using the right medium. It would do you no good to advertise your retirement community using a fast paced, loud radio spot on a hip-hop radio station. This is a complete mismatch of the market, message, and medium.   Success will come when there is a good match of these three elements.     Step 6 - Set Sales and Marketing Goals   Goals are critical to your success. A "wish" is a goal that hasnt been written down. If you havent written your goals, youre still just wishing for success. When creating your goals use the SMART formula. Ensure that your goals are, (1) Sensible, (2) Measurable, (3) Achievable, (4) Realistic, and (5) Time-specific.   Your goals should include financial elements, such as annual sales revenue, gross profit, sales per salesperson, and so on. However, they should also include non-financial elements such as units sold, contracts signed, clients acquired, and articles published.

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